
Is this one of the new Valencia kits for the upcoming season? Is the Senyera (Valencia flag) coming back in style?
The official presentation of the new kit has not happened as of yet. Valencia is most likely still finalizing a sponsor, but the official website has announced that Joma will be the new jersey producer and as part of the presentation of Adil Rami, they showed off the "Senyera for the fans".
The Senyera is an iconic shirt for the club and has been a big part of Valencia history. In fact, the Seyenera has brought a good deal of luck to Los Che as it was worn during the 1979 and 1999 Copa del Rey cup victories. President Llorente was also proud of the fact that Joma is a Spanish company.
The Senyera is becoming very popular as neighboring Levante are have also adopted it as part of their third kit.

Reflections: I personally love the colors, memories and patriotism evoked from la Senyera. The promotional campaign with fans sending in videos and photos donning their old school Senyeras is brilliant as well. I also like the fact that the sportswear company is from Spain and will generate business for the Spanish economy. I really hope the kit will be available for purchase and marketed worldwide.
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