e Real Sociedad Kits 2011-2012

June 28, 2011

Real Sociedad Kits 2011-2012

They released the Real Sociedad kits for 2011-2012. You can see by the picture below that it is even scarier than at first imagined from the unveiling. It is a typically beautiful blue-and-white striped shirt, I am particular of course to blanquiazul so sue me, but Nike are really starting to bother me with their design choices. The stripes are fine in width, I like the thicker blue and white lines, but why electrify them? Which Nike guru approved this monstrosity? The white shorts are classy, but I dislike the blue rectangle on the back of the shirt. Stripes are good. Stripes are nice. Leave them alone. I commend what Atlético Madrid did with their kit by basically telling Nike, ¨No, we don´t like the cellphone stripes that you gave us. No, I don´t care that FC Barcelona got theirs that way. Just `cause you think it´s all the rage, doesn´t mean we do. Switch it back to a classy look. Thank You. As you see by the other post today, they did.¨

As for the other kits, what can I say. Nothing memorable. The yellow on the secondary kit is almost flammable or ready to wear for roadside clean-up. The third kit and the goalkeeper´s kit look almost cut from the same cloth except for the blue swath of color in the front of one or the other. I don´t know which is which honestly.

In the end, a very pedestrian set of design choices by one of the leading kit design firms in the world. Frankly, I don´t know how they keep getting work.
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