e Atletico Madrid Shirt 2011-2012

June 8, 2011

Atletico Madrid Shirt 2011-2012

What can I say that hasn´t already been said by people much more in tune and with a much higher emotional stake in Atléti than I? If you were cross-eyed, far-sighted and maybe even color blind you might possibly think this was this short of passable. For me though, it looks like they gave two sets of instructions to two separate seamstresses, one sewing from the top down and the other from the bottom up, and asked them to meet up somewhere in the middle.



It also looks like somebody put on their striped barbecue apron over their red shirt or like they´ve tucked a white bib on at a family dinner. Stripes can make you look fat, but these will make you right corpulent. Are they going to play in chef´s hats? How about some nice dark-blue MC Hammer style cargo pants? Only that would make this kit any worse.

It´s a travesty. My eyes are burning and my eyeballs are crossing. The collar is infantile; a far-cry from the classy white collar of last year´s kit or a similar red-collar from the year before. The sleeves are too red; no stripes. The vertical stripes are uneven, there is far too much white on the shirt as it is, and the red stripes are drowned out by that severe swath of white that is superimposed at an angle over the red sections. It creates an imbalance in the force.

Don´t minimize what´s happened here. Atléti´s mojo has been seriously damaged, but on the other hand, at least they´re keeping their best players and hiring atop-quality coach to replace Quique Sanchez-Flores, no? Dóh!

***Addendum:  I don´t want people to think I´m ragging on Atléti or Atléti fans. I loved last year´s kit as you can see here. It´s a great design intrinsically. You don´t need to reinvent the wheel. Companies just need to stop mucking around with striped kits.
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