Spanish Football TV Audience Share

As a follow up to my recent post on TV Revenues and the recent strike threat, I wanted to take a look at Football TV audiences, as reported by the LFP. The most recent report is of last season - 2009/2010 and includes the one open or free game per week as mandated by the Spanish government.


Here is the ranking of the 2009/2010 TV Audiences:

1) Real Madrid 17.5%
2) FC Barcelona 16.1%
3) Sevilla FC 11.7%
4) Valencia CF 9.7%
5) Atletico Madrid 9.4%
6) Athletic Club de Bilbao 6.4%
7) Deportivo La Coruña 6.2%
8) Villarreal CF 5.3%
9) Real Zaragoza 3.5%
10) RCD Espanyol 3.4%
11) Malaga CF 2.7%
12) UD Almeria 1.5%
13) CD Tenerife 1.2%
14) Getafe CF .9%
15) CA Osasuna, Racing Santander, Sporting Gijon, Real Valladolid, Xerez .1%


Talking Points:

-Real Madrid and FC Barcelona together do not reach 35 - 40%, which are being demanded by the new TV deal on the table. (Only 33.6%)

-Sevilla FC ranks higher than Atletico Madrid and Valencia who have been promised more revenues as part of the 2nd tier of the proposed TV revenues deal.

-The middle class renegades IE Sevilla, Villarreal, Athletic Bilbao, Espanyol etc. held 28% of market share last season, a sizable amount.

-Deportivo La Coruña still garners a decent amount of audience share in Spain.

-Sadly five teams did not even crack over .1%.

The LFP has much to do to market all clubs in Spain as well as abroad.

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